Meet Emma

I'm Emma Hyland, an Aromatherapist, Educator, Product Maker and the founder of MuMe.

For more than 15 years, I've been helping people discover the power of creativity, aromatherapy and natural product making. What began as a passion for wellness and handcrafted products has evolved into a career that combines education, product development, corporate wellness and entrepreneurship.

My background spans aromatherapy, beauty therapy, stress management and natural product formulation, and over the years I've had the privilege of working with thousands of people through workshops, talks, training programmes and wellness experiences across Ireland.

From Product Maker to Educator

My journey began with creating natural skincare products for massage clients. As my interest in formulation grew, I expanded into developing a range of handcrafted products and eventually launched products that went on to be stocked by some of Ireland's best-known retailers, including Avoca, Aldi and Dunnes Stores, as well as independent pharmacies, health stores, gift shops and salons nationwide.

Building and growing my own product brands gave me valuable real-world experience in product development, manufacturing, retail, compliance, branding and business growth—experience that I now share with others through my workshops and mentoring programmes.

Workshops That Inspire Creativity

Today, I design and facilitate a wide range of creative and wellness-focused experiences, including:

• Candle Making Workshops
• Soap Making Workshops
• Aromatherapy Workshops
• Essential Oil Blending
• Natural Perfume Creation
• Aromatherapy Skincare Formulation
• Scent Design Experiences
• Wellness & Stress Management Workshops
• Corporate Team Building Experiences

My workshops are designed to be educational, hands-on and enjoyable. Whether participants are attending for relaxation, learning, personal development or team building, my goal is always to create an experience that is both meaningful and memorable.

Trusted by Leading Organisations

Over the years I have delivered workshops, talks and wellbeing experiences for a wide variety of organisations, educational institutions and community groups.

Corporate clients and event collaborations have included Google, TikTok, Meta, Riot Games, HSBC, BearingPoint, LinkedIn, Dublin Aerospace, Toast, Udemy and Pinterest, alongside partnerships with leading event agencies including The Verve, Publicity Loft and Precise Events.

From small group sessions to large-scale events with over 150 participants, I love creating experiences that bring people together through creativity, connection and wellbeing.

Supporting Future Makers & Entrepreneurs

One of the most rewarding parts of my work is helping aspiring makers turn their passion into a business.

Through my one-to-one mentoring workshops, I work with individuals who are exploring a candle-making or soap-making business, developing a side hustle, or looking to bring a handmade product to market in Ireland.

These sessions combine practical product-making skills with insights gained from my own experience manufacturing products, working with retailers, navigating compliance requirements and building successful brands. My aim is to help people avoid common mistakes, gain confidence and take the next steps towards their goals.

The Philosophy Behind MuMe

At the heart of everything I do is a belief that creativity has the power to improve wellbeing, build confidence and bring people together.

Whether I'm delivering a corporate wellness programme, teaching a candle-making workshop, speaking about aromatherapy or mentoring a future business owner, my goal is always the same: to share knowledge, inspire creativity and help people create something meaningful.

I believe learning should be practical and enjoyable, and that some of the best conversations happen while making something with your hands.